Our Distributors and Trained Contractors:
SUBJECT: CBS Segment
As you are probably aware, Dryvit was the subject
of a CBS Evening News story on Friday,
September 27, 2002.
As you also know, the media seldom completely understands
the issues related to EIFS, and is often very loose
with their use of terminology. Much to our disappointment,
the CBS correspondent who did the story, Mika Brzezinski,
inferred that Dryvit believes the real problem
is that contractors dont know how to properly
install the product.
Nothing could be farther from the truth. It is important
that we set the record straight.
In fact, we taped the CBS interview while it was being
conducted at Dryvit on Thursday, September 26, 2002.
No where in his response to the correspondents
questions did Doug Mault, Dryvits Director of
Industry Relations, say anything closely resembling
that. In fact, Doug responded to this exact question.
Brzezsinski: So, why are these contractors putting
[EIFS] on wrong?
Mault: Our contractors are not putting it on
wrong. Thats the issue!
Brzezsinski: Well, there are some homes out
there with this siding that are having problems and
people are blaming EIFS. Youre telling me its
not the EIFS; that its design flaws, construction
Doug went on to describe that construction defects
unrelated to the installation of the EIFS were the
problem, NOT the installation of the EIFS itself.
On numerous occasions during the interview, Doug said
that poor construction practices were to blame for
the non-EIFS defects that led to moisture intrusion
in all claddings. Attached you will find a copy of
a letter we sent to CBS News affirming our concern
over the comment they wrongly attributed to Doug.
While recognizing the story, like most national segments
on EIFS, had a negative slant, we nevertheless strongly
believe that Dryvit was better served to participate
in the story than to offer no comment. By spending
time with the CBS correspondent and the segment producer,
the story mentioned that EIFS has become increasingly
popular across the country, that there are now
drainable versions available and that
the industry has responded to the moisture issue with
These key message points
would have been omitted had we not participated in
the story and will contribute, over time, to an improved
understanding of the issues related to water and EIFS
DRYVIT SYSTEMS, INC.